For trades · HVAC

HVAC websites for contractors in Atlantic Canada, built to book jobs.

When a homeowner’s furnace quits at 9 p.m., they want a number now. Your HVAC website hands them an instant ballpark for furnaces, AC and heat pumps, then drops the lead in your dashboard, so it is yours and not the next company’s.

$800 to build From $99/mo Live in 1 to 2 weeks

In the trade

HVAC leads do not wait for business hours.

No heat in January, no AC in a July heat wave: homeowners call the first company that can give them a price. If you are on a call or on a roof, the job goes to whoever answers.

Furnaces, AC and heat pumps
Estimator tuned to your pricing
Every enquiry in one dashboard

01 Emergencies after hoursA dead furnace at night means a frantic search. A site that quotes around the clock catches that homeowner before they dial a competitor, and the enquiry is waiting for you in the morning rather than lost.
02 Price-shopping homeownersBig-ticket installs get compared. An honest ballpark up front builds trust and filters out the tire-kickers before you spend an evening writing quotes for people who were never going to book.
03 Seasonal demand spikesWhen the first cold snap hits, the phone gets busy fast. The dashboard keeps every lead in one list, and you can see at a glance which ones are still waiting on a reply.
04 Maintenance plans that renewA maintenance plan page with its own sign-up turns one-off service calls into customers who come back every fall, which smooths out the slow weeks between seasons.
Through the year

When homeowners search for heating and cooling.

HVAC searches in Atlantic Canada follow the thermometer. The site is built so the right page is doing the work in each part of the year.

  1. September to November Tune-ups and the first cold snap Searches for furnace cleaning, oil furnace tune-ups and heat pump service climb as nights drop below freezing. Homeowners who put off a replacement all summer start asking for prices now, so the replacement page and the estimator carry the most weight in the fall.
  2. December to March No-heat calls This is when “furnace not working” and “heat pump not heating” get typed at 10 p.m. The page shows the emergency number in the first screen and says plainly whether you take after-hours calls. On the Lead Machine, anyone who fills in a form instead gets a text back right away.
  3. April to June Heat pump and AC installs Spring is planning season for ductless heat pumps and central air. These buyers compare two or three quotes and read rebate information before they call, which is where a ballpark range and a clear rebate section earn a spot on the shortlist.
  4. July and August Heat waves A few hot weeks send people searching for AC repair and fast cooling installs. The searches are short, urgent and local, so the service area page and the tap-to-call button do most of the work.
The quote estimator

What the HVAC estimator asks.

Four short steps, written in the words a homeowner uses. The ranges behind each answer are the ones you set from your own jobs, not a generic calculator.

01

What needs doing?

Furnace or boiler replacement, ductless heat pump, ducted heat pump, central AC, or a maintenance plan. Each answer opens its own set of follow-up questions.

Question 1
02

Home and fuel

Square footage, number of storeys, the current fuel (oil, propane, electric baseboard or natural gas) and whether the house has ductwork. That covers most of what decides the size and the range.

Questions 2 to 4
03

Zones and heads

For ductless, how many indoor heads and which rooms. A single-head install and a three-zone install sit in very different price bands, and the estimator shows that honestly.

Ductless only
04

Timing and town

Is the heat out now, needed this month, or a plan for next season, and which town. “Out now” flags the lead as urgent in your dashboard.

Last step

The estimator, the automatic text-back and the owner lead dashboard come with the Lead Machine, $800 to build and $399 a month, and run for as long as the plan does.

Site map

The pages an HVAC website needs.

Someone pricing a ductless heat pump and someone with a dead oil furnace want different answers, so each service earns its own page. On the five-page Starter plan, heat pumps and AC share a page; the Lead Machine has room for fifteen.

HomeHeating and cooling in the towns you cover, the emergency number, and the estimator button in the first screen.
Furnace and boiler replacementOil, propane and electric options, what affects the price, and how long a typical swap takes.
Heat pumpsDuctless and ducted, single and multi-zone, with a plain section on rebates and how to check eligibility.
Air conditioningCentral air and cooling-only installs, plus repair for the July and August rush.
Maintenance plansWhat a yearly tune-up includes, what it costs per visit or per year, and a form to sign up.
About and service areaYour tickets and licences by name, insurance, the towns you cover, and whether you take after-hours calls.
Worked examples

What an HVAC website costs, worked through.

Three common HVAC setups and what each would pay. These are Alp’s prices and nothing else: no setup surcharges and no long contract.

One-van service shop
Starter
Build$800 once, and the files are yours.
Monthly$99, month to month, hosting and changes included.
First year$1,988 all in.
PagesHome, heating, cooling, maintenance plans and contact. Five pages suit an owner who mostly does repairs and tune-ups.
Install shop, two or three trucks
Lead Machine
Build$800 once.
Monthly$399, which is what keeps the estimator, text-back and dashboard running.
First year$5,588 all in.
What it addsA furnace, heat pump and AC estimator, an automatic text to every new enquiry, the lead dashboard, and up to fifteen pages so each service and town can have its own.
Existing site nobody finds
Audit, then fix
SEO audit$349 for a written list of what is holding the site back.
Site optimizationFrom $299 to fix what the audit turns up.
Google Business Profile$199 once if the map listing is missing or half finished.
When it fitsThe site looks fine but does not show up when people in your towns search for furnace or heat pump work.
Proof on the page

Tickets, rebates and emergency calls on the page.

A homeowner letting a stranger work on the only heat source in the house wants proof before they call. The site puts it where they look.

Reviews do the rest. Read how trades get more Google reviews and why reply speed decides who gets the job.

01 Tickets and licences by nameRefrigeration and air conditioning mechanic, oil burner mechanic and gas fitter tickets are what a careful homeowner looks for. The ones you hold are listed by name on the about page and next to the service they apply to, rather than a vague “fully certified”.
02 Insurance and workers’ compensationLiability insurance and your WCB or WorkSafeNB coverage get a line on the about page. Property managers and commercial clients ask for both before they book a rooftop unit.
03 Emergency callsIf you take no-heat calls after hours, the first screen says so with a tap-to-call number and states whether an after-hours rate applies. If you do not, the page says that too, so you are not woken by calls you will not take.
04 Dealer and rebate programsIf you are an authorized dealer for a heat pump brand or registered with a provincial efficiency program, that goes on the heat pump page, because rebate eligibility is one of the first things a heat pump buyer checks.
Recent work

Sites built for other local service businesses.

Different trades, the same job: load fast on a phone, show the work, and make the next step obvious. Each case study shows what was built and why.

Questions

HVAC website questions.

What HVAC owners ask before they get started.

Don't see your question?

Call (902) 225-5280 [email protected]
Q.01

What should an HVAC website show in the first screen?

What you install and repair, the towns you cover, a tap-to-call number, and whether you take no-heat calls after hours. Homeowners searching on a phone in January decide in seconds, so furnace and heat pump work sits at the top and the estimator button sits beside the phone number.

Q.02

What does an HVAC website cost with Alp Web Studio?

Starter is $800 to build and $99 a month for up to five pages. The Lead Machine is $800 to build and $399 a month for up to fifteen pages, with the HVAC quote estimator, the automatic text-back and the owner lead dashboard. Both are month to month, and you own the files and the domain. See the full pricing breakdown.

Q.03

Will the estimator mention heat pump rebates?

It can show the rebate information you give us next to the price range and point people to the program’s own page. It does not tell a homeowner they qualify, because eligibility is decided by the program, not by you or the website.

Q.04

Can the site separate no-heat emergencies from install quotes?

Yes. The estimator asks whether the heat is out right now. Those enquiries are flagged as urgent in the dashboard and get an immediate text back, while a heat pump enquiry for next spring lands as a planned quote you can call back later that day.

Q.05

Do I need separate pages for furnaces, heat pumps and air conditioning?

If you want to be found for each of them, yes. A ductless heat pump search and an oil furnace replacement search want different answers, and one general services page has a hard time matching both. The Lead Machine’s fifteen pages leave room for every service plus your main towns.

Q.06

My HVAC site is buried on page seven of Google. Where do I start?

With the $349 SEO audit. It shows whether the problem is the site itself, the Google Business Profile, or missing pages for the services you actually sell. Some shops only need site optimization from $299 and the $199 profile setup; others are better off with a rebuild.

Ready when you are

Have the HVAC site live before the no-heat calls start.

Tell us what you need, it takes about two minutes. We will show you a live HVAC site with the estimator working and tell you straight whether it will pay for itself.

Most enquiries get a reply the same day, usually within a couple of hours.