The answers we give on the phone, written down.
Owners ask us the same questions before they commit to anything. These are the long versions, with the numbers and the reasoning in them. Nothing to sign up for and nothing gated.
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Two original data studies and sixteen guides covering what a site costs across Atlantic Canada, how people find you, what to do when something breaks, and when a business needs more than a website.
Halifax trades website speed study, 2026
162 HRM trade business websites measured on a simulated phone. How long the main content takes to appear, how heavy the pages are, and how many make calling easy.
Read the study Data study8 min readAtlantic Canada website price index, 2026
What web designers across the four Atlantic provinces publicly charge for a small-business site, how few publish a price at all, and what the cheapest tier usually includes. Every figure sourced.
Read the study Design11 min readWhat separates a website that earns work from one that just exists
Most small business sites are not bad, they are inert. The seven things that decide whether a visitor calls you, in the order they matter, plus the expensive extras that change nothing.
Read the guide Money9 min readWhat a website actually costs in Nova Scotia
The four ways it gets sold, what each one really costs over three years, and the line items agencies leave off the first quote. With a worked example for a five-page trade site.
Read the guide Security12 min readYour WordPress site is hacked. What to do, in order.
How to confirm it is really malware, what to do in the first hour, where an infection actually hides, how a proper cleanup works, and how to get the browser warning lifted.
Read the guide Local9 min readGoogle Business Profile vs a website: do you need both?
What the free listing does genuinely well, the five places it stops, how the two feed each other, and what an AI assistant can actually say about you from each.
Read the guide For trades9 min readHow to get more Google reviews for your trades business
How many you need to beat the competitor above you, when to ask, the message that works, why paid reviews are a trap, and how to make the asking happen without you remembering.
Read the guide Search10 min readThe five on-page SEO fixes worth doing first
The part of search you actually control, in the order it pays off. Titles, descriptions, headings, alt text and internal links, with examples of the right and wrong version of each.
Read the guide Custom builds11 min readWhen a business outgrows a website and needs a portal
The signals that a spreadsheet is now running something important, what counts as a portal or web app, when buying beats building, and how a custom build gets scoped and staged.
Read the guide For trades8 min readWhy missed calls cost you more than bad advertising
A homeowner with a dead furnace calls three numbers. What happens in the ten minutes after that, why the second and third callers usually lose, and the four fixes that close the gap.
Read the guide Money10 min readWhat a website costs in New Brunswick
Agency, freelancer, builder or studio in Moncton, Fredericton and Saint John, what a bilingual site adds, how long each route takes, and the three-year number.
Read the guide Hiring9 min readHow to choose a web design company in Halifax or Fredericton
Twelve questions to ask before you sign, the red flags, what a fair quote includes, and who should own the domain and the files when it is done.
Read the guide For trades9 min readWix, Squarespace or a custom website for your trade
When a builder is the right call, and how the three compare on speed, ownership, quote forms, local search and the three-year cost.
Read the guide For trades10 min readContractor website examples that win work
Four real trades sites, what each one does well with quote forms, service-area copy, phone placement and photos, and a twelve-point checklist to run on your own.
Read the guide For trades10 min readGoogle Local Services Ads for Atlantic Canada trades
Which trades qualify in Canada, how paying per lead works, the verification steps, and when the leads are worth buying next to the map pack and your own site.
Read the guide Accessibility9 min readWebsite accessibility for Nova Scotia businesses
What the Accessibility Act asks of a business website today, what is coming before 2030, WCAG 2.2 AA in plain terms, and a checklist you can work through.
Read the guide Language10 min readBilingual websites for New Brunswick businesses
What the Official Languages Act does and does not require of a private business, and how to build English and French pages that search engines and readers both understand.
Read the guide Security9 min readWhat WordPress maintenance should cost
What a maintenance plan should include, from updates and off-site backups to restore tests and monitoring, what the market charges, and what skipping it costs later.
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Every guide on this page started as a question somebody asked on the phone. If yours is not here, ask it and you will get the answer by text long before it gets written up.
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