Custom websites

Custom website design, built from scratch around how you win work.

A site written from scratch for your business rather than fitted into a theme. Designed around the way customers actually reach you, built to load quickly on a phone, and live in five business days to two weeks.

$800 to build Then $99/mo Live in five business days to two weeks

Page anatomy

What a custom small business website includes on every page.

Six things earn their place on a page that has to turn a stranger into a phone call. The wireframe holds every one of them.

Already have a Google Business Profile? Here is whether you still need a website.

yourcompany.ca
01 A headline that names the job and the townThe first line answers what you do and where, because a visitor arriving from a search has not yet decided this is the right business. It also gives search engines the two words your page should rank for.
02 Your phone number within thumb reachOn a phone the number is a tap, fixed where a thumb naturally sits, and repeated at the foot of every page. For most trades and shops this single element carries more work than the rest of the site combined.
03 Proof placed beside the askReviews and real photos sit next to the button rather than on a separate page nobody visits. Someone deciding whether to call wants the reassurance in the same glance as the decision.
04 One page per serviceEach service gets its own address rather than a shared list, because that is the page a search for that service can land on. This is the difference between one page competing for everything and five pages competing for one thing each.
05 Images inside a weight budgetEvery photo is sized and compressed before it ships. A hero image straight from a camera can outweigh an entire well-built site, and the visitor pays for it in waiting.
06 Structured data under the designBusiness details, services, and questions marked up so search engines and AI assistants can read them without guessing. Invisible to visitors and increasingly the thing that decides how you get quoted.
How it runs

From first call to a live website in five business days to two weeks.

Four stages, and billing does not begin until the last one is finished.

01 A short conversation What you do, where you work, who you want calling, and what you would rather never quote over the phone. Fifteen minutes is usually enough. About 15 minutes
02 We write and build it Copy drafted from that conversation, pages designed around it, photos sized, and the technical footing set up before you see anything. 5 business days to 2 weeks
03 You review a preview link A private address you can open on your own phone and send to whoever else needs a say. Two rounds of changes are part of the build. Two rounds included
04 Launch, and billing starts Domain pointed, SSL issued, listing matched, and the $800 build fee is invoiced after the site is live rather than before. The first monthly falls then too. $800, then $99/mo
Recent builds

Recent custom website projects from around the region.

Two of the most recent builds, with very different jobs to do, put together on the same footing.

01 · Vehicle wraps · Halifax and Dartmouth, NS

A wrap installer whose visitors are pricing a fleet

ProFleet Graphics sells commercial vehicle wraps and fleet graphics, so the visitor is usually a business owner pricing one van or a whole fleet. The quote form sits in the hero and asks what they need in tick boxes before it asks for a name, so a written price comes back quickly.

Custom designQuote-first heroLocal search pages
ProFleet Graphics website built by Alp Web Studio
02 · General contracting

A contractor whose visitors are deciding whether to trust them

Nova Core Construction does general contracting, where the visitor is weighing something expensive and slow to undo. The build leans on completed work, a clear service list, and a scope-first enquiry that collects the details a contractor actually needs before the first phone call.

Project galleryScope-first enquiryService area
Nova Core Construction website built by Alp Web Studio
In the monthly rate

Hosting, SSL, backups, and content updates in the monthly rate.

Launch day is the start of the arrangement. These five run for as long as you are with us, and none of them arrives as a separate invoice.

No hosting bill
No renewal dates to diarise
Cancel by email, keep your files

01 Managed hostingYour site runs on hosting we look after, and there is no separate hosting bill to track or renew.
02 SSL, issued and renewedThe padlock stays valid without you diarising anything, so customers never meet a security warning.
03 Monthly backupsA restore point kept off the server, which is the difference between an afternoon of bother and losing the site.
04 Round-the-clock uptime monitoringIf the site stops answering we find out automatically rather than hearing it from a customer.
05 Content updates on requestNew hours, a price change, a fresh photo, a seasonal promotion. Usually done the same day you ask.
Pricing

Custom website pricing: $800 to build, then $99 a month.

$800one-time CAD
Plus $99/mo, up to 5 pages. Listed as the Starter plan on the pricing page.

Quoting jobs and losing them to missed calls? The Lead Machine is $800 to build and $399 a month, and adds the estimator, the dashboard, and automatic text-back. Anything with logins or member data becomes a scoped project.

  • Custom design up to 5 pages, written rather than templated
  • Built mobile first and held to a speed budget
  • On-page SEO set properly at launch
  • Hosting, SSL, security, and monthly backups
  • Content updates on request, usually same day
  • Month-to-month, and your files leave with you
Questions

Common questions about custom website design.

What owners ask before committing to a build.

Prefer to ask directly?

Call (902) 225-5280 [email protected]
Q.01

How custom is the design, really?

Every page is drawn and written for your business rather than dropped into a theme. There is no template underneath, which is why two Alp sites in the same trade do not resemble each other. What stays consistent is the underlying structure, because the things that make a site load quickly and rank properly work the same way everywhere.

Q.02

Can I supply my own copy and photos?

Yes, and it usually shortens the build. If you have photos of real work and text you are happy with, we use them. If you do not, we write the copy from a short interview about how you describe the job and what customers keep asking you, then you read it before launch and tell us what is wrong.

Q.03

Will it match my existing logo and colours?

Yes. If you have brand colours, a logo, signage, or a wrapped van, the site is built to sit alongside them so a customer recognises the same business. If your branding is thin or dated we will say so and work with what holds up rather than quietly redesigning your logo.

Q.04

Do you redesign an existing site or start fresh?

Usually fresh, because rebuilding on top of a slow theme keeps the problems that made you call. Your content, photos, page structure, and search history carry across, so a rebuild does not mean starting from nothing. If your current site is sound and only slow, site optimization is the cheaper answer and we will point you there.

Ready when you are

Get a straight answer on what your site should do.

Tell us what your business does and how customers reach you now. We will tell you what a site would change, and whether it is worth the monthly rate for you.

Most enquiries get a reply the same day, usually within a couple of hours.